Privacy Policy

1. Who we are

Lane Consultancy is a sole trader business operated by George Lane, based in Kent, UK. Callout Websites is a trading title of Lane Consultancy. You can contact us with any privacy-related questions at george@laneconsultancy.com.

2. Data we collect

Information you give us

When you book a call, request a quote, or submit a form through this site, we collect the details you provide. This may include your name, email address, phone number, business name, trade, service area, current website, and project notes.

Form confirmations and lead alerts are sent through Resend and Twilio. Scheduling journeys may be handled by third-party providers such as Cal.com. Their own privacy policies also govern the data they process on our behalf.

Information we collect automatically

We use Google Analytics to understand how visitors use this site. Google Analytics collects usage data such as pages viewed, time on site, device type, and approximate location. This data is aggregated and does not personally identify you. You can opt out using the Google Analytics opt-out browser add-on.

We may also use the Facebook Pixel to measure the effectiveness of our advertising. This tracks certain actions taken on our site and may link them to your Facebook account if you are logged in. You can manage Facebook ad preferences in your Facebook account settings.

3. How we use your data

We use the personal information you submit to:

• Respond to your inquiry and build your website proposal
• Manage your subscription and provide ongoing website services
• Send service-related communications such as updates, invoices, and change requests
• Improve the quality of our service based on your feedback

We do not sell your personal data to third parties. We do not use your data for unsolicited marketing without your consent.

4. Cookies

This website uses cookies, which are small text files stored on your device, to make the site work properly and to help us understand how it is used. The cookies we use include:

• Essential cookies: Required for the site to function. These cannot be disabled.
• Analytics cookies: Help us understand visitor behaviour anonymously.
• Advertising cookies: Used to measure ad effectiveness and deliver relevant ads.

Cookie consent for UK & EU visitors

If you are visiting from the UK or the European Union, analytics and advertising cookies should only be loaded where the site has a lawful basis to do so. If you reject optional cookies, those cookies will not be set and no optional tracking data will be collected.

Visitors outside the UK and EU may have cookies loaded automatically in accordance with local regulations.

5. Third-party services

We use the following third-party services which may process your data:

• Resend — transactional email confirmations
• Twilio — SMS confirmations and lead alerts
• Cal.com — appointment scheduling
• Google Analytics — website analytics
• Facebook Pixel / Meta — advertising analytics
• Google Ads — advertising and conversion tracking
• Vercel — website hosting

Each of these services has its own privacy policy. We encourage you to review them if you have concerns about how they handle your data.

6. Data retention

We retain inquiry data for as long as is necessary to respond to and manage your request. If you become a client, we retain your data for the duration of our working relationship and for a reasonable period afterwards for accounting and legal purposes. You can request deletion of your data at any time by contacting us.

7. Your rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict certain types of processing
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email george@laneconsultancy.com. We will respond within 30 days.

8. Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our site is served over HTTPS and hosted on secure infrastructure.

9. Changes to this policy

We may update this policy from time to time. When we do, we will update the “last updated” date at the top of this page. Continued use of this site after any changes constitutes acceptance of the updated policy.

10. Contact

For any questions about this privacy policy or how we handle your data, contact us at:

George Lane — Lane Consultancy